The popularity of Hello Fresh has boomed in recent years with the brand establishing itself as the number one meal-kit company on the planet. They now operate in 18 countries across the world, although this is a number you can expect to rise given their recent successes. In the first quarter of 2023, they had a whopping 8.1 million active subscribers and this figure sees them deliver over one billion meals annually.
Although Hello Fresh does not have a major problem with customer retention, the sheer number of customers they have means that cancellations are not remotely uncommon. If the reason for visiting this page is that you are considering cancelling yourself, carry on reading to find out how it’s done and if it’s the right choice for you.
Cancelling Your Hello Fresh Membership: Step by Step
The steps for cancelling a Hello Fresh subscription can vary a little depending on your location. The below instructions are written for customers based in the UK. They do, however, also serve as a useful general guide for customers located in other Hello Fresh regions. If you run into any troubles, Hello Fresh does have a live chat system, as well as a detailed FAQ page for each region.
- Log in to your Hello Fresh account
- Click on your name at the top of the page, followed by ‘Settings’
- Choose the subscription you wish to cancel from the green tabs
- Click ‘Cancel my subscription’ located in the bottom right corner
- You will then see a confirmation screen saying ‘Your subscription is now deactivated’
- You will receive an email very shortly after confirming the cancellation
Can I Cancel My Membership at Any Time?
Yes, you can cancel at any time should you no longer wish to receive your Hello Fresh meal kits. You are not tied into a long contract as it is a flexible subscription service that has no ‘joining fee’ or similar. The only thing you do need to be mindful of is that you need to cancel your subscription at least five days before you are due to receive your next order. This is because HelloFresh will charge your card five days prior to the delivery date. HelloFresh will make it clear when the day for making changes is (whether it be cancellation or modification) with the time deadline usually being 11:59pm.
Modifying Your Plan
Giving customers flexibility is key to the Hello Fresh business model. Thanks to this, you do not need to cancel your subscription and start fresh if your circumstances or requirements change. You can easily change the number of weekly meals you want, the portion sizes or the delivery address just by logging into your account. There is never any charge for this and any changes will apply to the next delivery (providing it is more than 5 days away).
Pausing Your Hello Fresh Plan
You might be looking to cancel your Hello Fresh subscription because you are away from home for a while and do not want food delivered to an empty house. If this applies to you then know that you do not have to cancel your subscription entirely. You can very easily skip an upcoming delivery (before the five-day cut-off point) without any charge.
To do this, just log into your account, click the edit delivery option, and then ‘skip this week’. You can repeat this process for multiple weeks if you are away for an extended period or if you just fancy a break from Hello Fresh. You do not need to explain your decision and nor does there seem to be any limit on how many consecutive weeks you can skip.
Reactivating Your Hello Fresh Membership
Although skipping deliveries as mentioned above is a useful tool, it is not generally recommended for extended breaks as you may forget to do it one week. If you are not planning on having any deliveries for a long time, but you think you may return, cancelling is your best bet. This is also partly because restarting your subscription as a former customer is incredibly easy. All you need to do is log in with your former details and all your key information, such as home address, payment card and order history, will still be there. You may even find they have applied a discount code to your account as an incentive to welcome you back.